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Should we publicly debunk misbehaving companies?

I’ve been thinking lately about the influence we (especially bloggers) have in the world through the internet. I know many guys with much more power (as in google page rank ;) ) than myself, but nevertheless, I realize I can also cause quite some damage.

In my last post I wrote about my awful experience with a little hotel called Hotel Kappa. Just a day after I posted, google is showing my post right on the first search result page, right below the entry for the hotel main site. It’s a powerful feeling, but do you think we should do this? I surely wanted to warn prospective customers, but would you be comfortable knowing that most probably a large percentage of them will not go there no matter if they fixed the issues I had? Or years from now?

I can almost hear “with great power comes great responsability”… ;) . What do you think?

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